Huda Beauty is about to re-launched her iconic Liquid Matte lipsticks, but this upgrade comes with a new and improved formula for those iconic OG hues and an extended shade range to suit all skin tones and undertones. The new formula comes in a vegan-friendly format, in a more malleable with smoother texture and new shades, so if you didn’t before, you are bound to find one that suits you this time around.
Huda Kattan tells GLAMOUR why she decided to go ahead and reformulated an already loved product and how it differs from the previous ones: “They are now vegan-friendly, transfer-proof (ideal for mask-wearing – just make sure they have dried first), simple to apply — with one stroke application and while they were super comfortable before, they are even more comfortable now — it honestly feels like you’re not wearing anything.”
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As for the shade extension, Huda identified some gaps that they felt were missing in their OG Liquid Matte Lipsticks, so they are now available in 16 shades. “The shade that I’m most excited for everyone to try is our Miss America ruby red shade. It’s truly a universal red, which is so hard to do, but I can honestly say that it’s stunning on all lips!” She says.
The new formula promises to deliver vibrant colour coverage with one swipe and staying power up to eight hours. We asked Huda how she avoids the cracking and drying often associated with liquid lipsticks and she tells us: “I hate when mattes do this, which is why we worked so hard to make sure that our Huda Beauty Liquid Mattes don't dry or crack! To achieve this, we’ve used our own unique L.O.V.E. formula – Lycopene, Olive Oil, Vitamin A&E which helps with hydration and
keeping them malleable and comfortable.” she also adds: “If you’re using another matte lipstick that tends to crack and dry, it can definitely help if you prep lips by using a lip scrub to create beautiful smooth lips followed by applying a good lip balm.”
Huda also shared her go-to shades: “Bombshell for every day, Icon for date night, and Miss America for the perfect red.” The OG Beauty influencer herself told us to try these new formulas, so that's exactly what we did and here are five people's honest opinions.
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Sophie Cockett, GLAMOUR’s Commerce Editor