From switching up your serum, to vowing to choose more sustainable products, to adopting the latest ingredient, here are the biggest skincare trends guaranteed to bring your skincare routine into 2022 and beyond.
Rewilding is all about conserving wilderness areas, making sure not to strip the land or disrupt natural processes. When it comes to your skin, rewilding means protecting its unique microbiome and respecting its natural balance.
In 2021 we saw worldwide searches for probiotic moisturisers grew 140% on Google and a throng of new products promising to protect and strengthen the skin barrier launched, including Gallinée, pioneers in microbiome skincare, Cultured, which treats your skin like the ecosystem it actually is, Esse, which offers bio-clinical probiotic-based products.
This year, we can expect even more of a focus on rewilding with more innovation (think pH balanced formulas, friendly bacteria-boosting ingredients and products that create a barrier themselves to reign supreme) as well as new brands emerging, including Kinship, which likens itself to a support system for your skin barrier, is expected to launch into Cult Beauty over the next few months.
According to trend forecasters WGSN, searches for mushrooms on Google related to beauty and fitness have been growing worldwide over the past five years, with 49% year on year growth between 2019 to 2020 and UK retailers have increased their mushroom offerings by 50%.
Mushrooms are far from a new ingredient when it comes to health and wellness – they’ve been used for their healing properties in traditional Chinese medicine for centuries, but they are also potent antioxidants and are natural anti-inflammatory when applied in topical formulas, making them a great choice for irritated or inflamed skin.