The best January sales that are actually worth shopping – across fashion, beauty, wellness & home
Granted, it feels as though Black Friday has only just been and gone, but it left a sizeable sales-shaped hole in our hearts. And let's face it: January is bleak. Luckily, the January sales are still going strong, injecting retail therapy-induced endorphins into our veins and serving up discounts on everything from GANNI dresses to MAC eyeshadow palettes, Dyson hair straighteners and Daily Sleeper pyjama sets.
After the happenings of the past year-and-a-bit, we'd argue that we all deserve to get our hands on a discounted fashion investment piece or two (plus replacements for our favourite beauty products at a fraction of their normal prices). Nothing like starting the year on a high, right?
What's more, research has suggested that the January sales are - for many retailers - actually bigger than Black Friday (since lots of brands have high quality products to sell after Christmas and ahead of the Spring season). But if you want to be sustainable about the way you take advantage, you'll want to do some purchase planning to ensure you only buy the pieces you want and need. No impulse buys round these parts. It's time to get ahead.
When did the January sales start?
The January sales - despite their name - actually started on Boxing Day. They usually run 'til the first week of January, but this year, many brands are running them throughout the month. Our favourite retailers - from Net-A-Porter to ASOS and Beauty Bay - have reduced their prices by up to 70% selected lines, which means you can pick up the pieces you can't usually justify at a more accessible price. We're thinking timeless winter coats, coffee machines, designer handbags... the lot.
Should I shop the January sales online or in store?
This is (still) the year of Coronavirus, so take advantage of the fabulous online January sales from the comfort of your own sofa. Glass of flavoured gin in hand. The deals are often exactly the same online as they are in store, after all, and you'll have a much less stressful time of it. Safety (and blood pressure) first, kids.
Are the January sales bigger than Black Friday?
It's widely known that you can often find better deals during the January sales compared to the Boxing Day sales. But most retailers do take part in both.
For more from our Commerce Writer Sophie Cockett, follow her on Instagram @sophiecockettx.
What are the best things to buy in the January sales? Scroll for our full edit of the best January sales to shop today.
ASOS January sale
The ASOS January sale is not one to be missed. The one-stop-shop for wardrobe essentials is
having a sale of up to 80% off (!) a range of styles, so you can be work-ready, gym-ready and
sofa-ready all year round.Our Pick:
Nike Unisex Vintage Logo Fleece Oversized Joggers in Washed Brown, WAS £64.95 NOW £35.70
Net-A-Porter January sale
Have you been counting down the days until the Net-A-Porter January sale like us? You'll be
pleased to know that the luxury fashion retailer still has an epic sale going strong, with up to 70% (!) off designer fashion and accessories from brands like Prada, Gucci and Miu Miu.Don't worry if your post-Christmas budget doesn't stretch that far - some of the best deals to be had are on mid-range designers like Rixo, Ganni, Bite Studios and Reformation. Case in point? The below.
Our Pick:
GANNI + NET SUSTAIN Oversized Striped Organic Cotton-Poplin Shirt, WAS £175 NOW £87.50
Urban Decay January sale
The Urban Decay January sale is better than ever, with the makeup giant offering 30% off
selected lines. There are some absolute steals in there, so go treat yourself.Our Pick:
H&M January sale
High-street favourite H&M are often generous with their January sales, and this year is no exception. The Scandi fashion brand are treating shoppers to up to 70% off womenswear, as well as up to 70% off beauty and H&M Home. Not one to miss out on.
Our Pick:
Selfridges January sale
The Selfridges January sale is offering huge savings on luxury beauty, fashion and homeware,
so they have you covered for, well, anything you could possibly need.Our Pick:
Ted Baker Higham Argyle-Pattern Cotton-Knit Scarf, WAS £79 NOW £39
Everlane January sale
The Everlane January sale is the place to be for savings on sustainably-made styles. The
ethically-conscious retailer is offering up to 60% off hundreds of lines online and in store.Our Pick:
Lovehoney January sale
After the last couple years we've had, the focus from here on out is wellness and relaxation.
Enter, Lovehoney. The sexual happiness people have launched their up to 70% off sale with deals on sex toys and lingerie, from clitoral vibrators to bullet vibrators and wand vibrators.Our Pick:
Lovehoney Pink Swoon Rechargeable Silicone Bullet Vibrator, WAS £39.99 NOW £19.99
Nike January sale
Looking to embrace fitness in the New Year? Nike is here to help, offering up to 50% off apparel
and trainers, so you can live well and look cute doing it.Our Pick:
Bluebella January sale
On the lookout for stunning underwear? Look no further - Bluebella are having an up to 60% off
sale at the moment.Our Pick:
MAC January sale
MAC has a huge up to 50% off sale on at the moment. Included in the sale are some truly
stunning treats you do not want to miss out on.Our Pick:
MAC Art Library Eyeshadow Palette: Nude Model, WAS £39 NOW £19.50
& Other Stories January sale
The number one destination for feminine wardrobe favourites is offering up to 70% off styles to
get us kitted out for the year ahead. There are serious savings to be had, do not miss out.Our Pick:
Anthropologie January sales
Anthropologie are having a staggering up to 70% off sale on selected apparel, homeware and
gifts. You know what to do.Our Pick:
Space NK January sale
Wanting to try some new beauty products to celebrate the dawn of the new year? Treat yourself in the Space NK January sale, which is offering customers up to 50% off brands like Caudalie, NARS, Rodial, Sarah Chapman, Hourglass, REN. Need we go on?
Our Pick:
END. Clothing January sale
Stocking brands from Versace to The Daily Sleeper, END Clothing's January sale is a treasure trove of discounted luxury fashion to help you invest in a timeless capsule wardrobe for less.
Our Pick:
Cult Beauty January sale
Cult Beauty is currently having a mighty up to 50% off sale on hundreds of their makeup,
skincare and haircare selected products. A range of brands are in the sale, including IT
Cosmetics, Kate Somerville and Too Faced.Our Pick:
Kiehl's January sale
Is your skin in need of a winter pick-me-up? Kiehl’s has got your back, offering customers 33%
off limited edition skincare products.Our Pick:
Marks and Spencer January sale
If you were to look up the word ‘extensive’ in the dictionary, you would find the M&S January
sale (promise). M&S are offering up to 50% off womenswear, up to 40% off furniture, up to 50%
off brands, 30% off selected boots, up to 30% off lingerie AND up to 40% off homeware. What.
A. Treat.Our Pick:
Arket January sale
The Arket January sale boasts up to 50% off womenswear and homeware, so you can outfit
yourself and your home in Scandi-inspired goodies.Our Pick:
Made.com January sale
If New Year, New You includes giving your living space an upgrade, then Made.com is the place
for you. The homeware retailer has launched their up to 50% off sale, with savings to be had on
furniture, lighting and accessories.Our Pick:
Isola Wool Handtuft Rug Large 160 x 230 cm, WAS £349 NOW £149
LookFantastic January sale
LookFantastic is offering up to 50% off selected brands right now, including YSL, Tan-Luxe,
Nuxe and more. If you ever needed an excuse to treat yourself, here you go.Our Pick:
John Lewis January sale
The John Lewis January sales never disappoint, and the generosity continues this year with up
to 50% off womenswear, up to 50% off home and up to 30% off beauty.Our Pick:
John Lewis & Partners Christmas Ultrasonic Diffuser, WAS £40 NOW £14
FeelUnique January sale
This year, the FeelUnique January Sale is better than ever. We’re talking up to 60% off haircare,
skincare, cosmetics and more.Our Pick:
SkinChemists Cleanse-A-Sonic Pro - Bright Pink, WAS £149 NOW £29.80
Les Girls Les Boys January sale
Les Girls Les Boys are offering up to 60% off streetwear steals in this year’s January sale. They
are also boasting 20% off sets for the perfect WFH wardrobe.Our Pick:
Beauty Bay January sale
There are various offers involved in the Beauty Bay January sale. Not only is there an up to
60% off sale, but we’re also being treated to 25% off wellness products AND 3 for 2 on selected
lines. What more could you want?!Our Pick:
Reiss January sale
Reiss have not disappointed in this January sale, offering up to 50% off timeless, elegant
staples that you’ll love forever.Our Pick: